The Studio

Welcome to the studio behind Common Exception. Making good
things happen.

What we do

Our projects

Discover some of our recent work

Midas Copy

Website design & development / Artwork / Visual identity / Strategy coaching

Midas Copy is a new copywriting brand. With a fresh style and golden storytelling, we're creating a visual identity, artwork and website to match. Launching in late April.
Launching soon

Penda Studios

Brand strategy

Nestled in a railway arch in Peckham, Penda Studios is a new independent photography studio with aspirations to expand over the next few years. A collaborative project with Studio Luxmore, we developed the brand strategy, positioning Penda Studios in the highly competitive photography location market. Penda Studios launches later this year.

Le Ster

Brand strategy / Strategy coaching

We worked with former sculptor turned fine jeweller Aishleen Lester initially with Studio Luxmore, launching her brand in 2019. Since then, we have developed an ongoing relationship with the award-winning brand providing consultancy advice.

Studio Luxmore

Website design & development

A strategic marketing agency with high-value design clients, including Cristian Zuzunaga and Jo Hayes Ward, needed a website to match. We've been delighted to work with this brand since it launched.

Whinney Insurance Brokers

Brand strategy / Content strategy / Website design, development & management / Copywriting

Insuring over 100 FTSE companies, as well as startups and family offices, independent insurance brokers Whinney Insurance approached us to create a new website that reflects their expertise and high-value clients. With a focus on SEO and the brand proposition, the new website is bold, confident and streamlined, better reflecting the brand and its customers. Launching in mid-April.
Launching soon

Port Rack

Brand strategy / Visual identity / Artwork / Website design & development / Copywriting

Port Rack is the ultimate guide on bags, from tools to travel. Approaching us with a unique challenge, we're developing a unique bag matching system and curation tool as part of the website design. Port Rack will launch later in 2022.
Launching soon

Hully

Brand strategy / Renaming / Visual identity commission

Investors for this garden pod startup approached us as part of their relaunch plans. Crafting an authentic brand story, we worked with naming specialists Letterhead, finding a new name, and commissioning a visual identity representative of a modern heritage brand inspired by boat making. Hully will launch later this year.

subject matter

Brand strategy / Strategy coaching

Bold, colourful and unconventional, subject matter is a luxury scarf brand inspired by the streets and captured in silk. We initially started working with founder Stephanie Tosniwal through our mentoring service, providing early advice on her business model, later developing her brand strategy and providing advice on her launch.

Weekends Away Walking

Brand strategy / Strategy coaching

Weekends Away Walking is the ultimate guide to the perfect weekend. A new book by Gemma Holding Spencer, it's a guide of tried and tested exceptional places to walk, eat and stay in England. We worked with the author on the brand strategy and explored different revenue streams.

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