Welcome to the studio behind Common Exception. Making good
What we do
Discover some of our recent work
The Peter Page studio is an exciting development in the world of luxury carpets and rugs. Launching his eponymous brand in April, we were thrilled when Peter Page asked us to work with him on his website. A specialist studio, working with the world's top designers, artisans and weavers, Peter Page's carpets, rugs and runners can be seen in some of the most prestigious homes in the world. Launching in May.
Midas Copy is a new copywriting brand. With a fresh style and golden storytelling, we're creating a visual identity, artwork and website to match. Launching in late April.
Daniel Bevan Acupuncture
Daniel Bevan is an established acupuncturist in South East London and co-owner of the Dulwich Therapy Rooms. Looking for a modern approach, we helped Daniel with a new visual identity, website and content strategy, helping him reach a new audience. We will commence a rebrand of Dulwich Therapy Rooms in late 2022.
Nestled in a railway arch in Peckham, Penda Studios is a new independent photography studio with aspirations to expand over the next few years. A collaborative project with Studio Luxmore, we developed the brand strategy, positioning Penda Studios in the highly competitive photography location market. Penda Studios launches later this year.
We worked with former sculptor turned fine jeweller Aishleen Lester initially with Studio Luxmore, launching her brand in 2019. Since then, we have developed an ongoing relationship with the award-winning brand providing consultancy advice.
A strategic marketing agency with high-value design clients, including Cristian Zuzunaga and Jo Hayes Ward, needed a website to match. We've been delighted to work with this brand since it launched.
Whinney Insurance Brokers
Insuring over 100 FTSE companies, as well as startups and family offices, independent insurance brokers Whinney Insurance approached us to create a new website that reflects their expertise and high-value clients. With a focus on SEO and the brand proposition, the new website is bold, confident and streamlined, better reflecting the brand and its customers. Launching in mid-April.
Port Rack is the ultimate guide on bags, from tools to travel. Approaching us with a unique challenge, we're developing a unique bag matching system and curation tool as part of the website design. Port Rack will launch later in 2022.
Sam Burrows is one of London's leading personal trainers. An advocate of movement culture, Sam wanted to move away from using his name to create a brand that could expand to include gyms and merchandise in the future. We worked with Sam on the brand strategy, visual identity, and website, including copy and artwork.
Investors for this garden pod startup approached us as part of their relaunch plans. Crafting an authentic brand story, we worked with naming specialists Letterhead, finding a new name, and commissioning a visual identity representative of a modern heritage brand inspired by boat making. Hully will launch later this year.
Bold, colourful and unconventional, subject matter is a luxury scarf brand inspired by the streets and captured in silk. We initially started working with founder Stephanie Tosniwal through our mentoring service, providing early advice on her business model, later developing her brand strategy and providing advice on her launch.
Weekends Away Walking
Weekends Away Walking is the ultimate guide to the perfect weekend. A new book by Gemma Holding Spencer, it's a guide of tried and tested exceptional places to walk, eat and stay in England. We worked with the author on the brand strategy and explored different revenue streams.