Can you tell me about when you decided to start Socolo?
Prior to Socolo, I spent years attempting to launch a business that was a very bad clash for my neurodiversity. One night, when I was googling non-white paper notebooks and could not find any that were made for adults, I burst out crying. “I don’t understand why it is so hard to find non-white notebooks,” I sobbed to my partner. “Why are dyslexic products only made for children? I just want a notebook that is easy for me to use.” And then it hit me — I’m a graphic designer. I would know how to do this.
How would you describe your aesthetic?
Since launching Socolo, my aesthetic has changed so much. Socolo has been my opportunity to regain control of my creativity and get playful. Now I would say my aesthetic is colourful grit! Maximalism is a major source of inspiration for me — surprising colour combinations and playfulness. The grit comes in because I like to tear things up and distress the materials I use. The more I step away from graphic design work, the more I’m rebelling against my old design principles.
What was your journey into design?
I always loved art and design. I grew up in a small city in Canada where art was not valued or appreciated. During my first year of university, I studied math, science and design. There was a lack of learning disability support, so I dropped the science classes and opted for a creative career. Later, I graduated from London College of Communication with a degree in design and media. My favourite part was creative research and idea generation. After graduation, I worked as a creative strategist. While graphic design hasn’t been a lifetime goal, being creative has always been. My hope is for Socolo to grow so I can focus more on art.
How do you think having dyslexia and Irlen syndrome has influenced your work?
Irlen syndrome has made me more sensitive to colour, contrast and glare. I prefer dark colours, and I’m drawn to designs that morph or move visually. As for dyslexia, I love how it’s shaped me into a creative problem solver. I often see the design in motion, like an animation in my head. I enjoy coming up with ideas, conducting research, and making strange connections. The best part is that ideas aren’t precious to me — if one doesn’t work, I move on to the next.
How could the paper and printing world better support small brands like yours?
It would be helpful if colour paper became more popular again. It’s hard to find printers willing to work with it. Socolo uses thicker paper to reduce ghosting, but that limits binding options. I’d love to see more colour options in standard paper weights — that would reduce turnaround time and cost.
What do you like most about working for yourself?
The creative freedom, the ability to take brain breaks, and having a workspace that supports my neurodiversities. I don’t have to work overtime or pull all-nighters. I also don’t have to worry about pleasing an employer or getting fired. Removing that pressure has been a huge relief.
What are some of the things you do to stay motivated?
I sat down and truly considered what success meant to me and what kind of life I want. I wanted a life where I could exercise, cook, meditate and have time for hobbies. To do work that’s fun, fulfilling and drives positive change.
Can you tell me about a failure, and what you learnt from it?
I’ve failed many times and I’m grateful for that. I’m used to trying again. These days I try not to take things too seriously. Failure is far easier to deal with than regret. I’ve learned to see failure as part of the process — it’s how I refine what I want to do next.
What’s your advice for someone who hasn’t yet started?
If your idea is in alignment with you, go for it. It will energise you and things will start to fall into place. I also suggest not talking to too many people about it at the start. People often offer unhelpful advice. Stay focused. You got this. And have fun!
What’s next for you?
I recently got my meditation and intuition certificate, so I’m looking at starting a mindfulness business. I’m hoping these ventures give me the freedom to explore myself as an artist rather than a designer.
